New to the Detrola family: A 40mm, 10 ATM sport watch inspired by critters of the deep sea�and built from ocean bound plastic that used to threaten them.
 
Every minute, one truckload of plastic waste ends up in the sea. The earth�s resources, climate, and ecosystems are what inspire and empower us to make�and they deserve protection. So we looked for a pollution solution, and used it to build the Sea Creature Detrola.
 
We crafted this watch�s case and strap from #tide ocean material� granules and yarn, made from 100% ocean-bound plastic waste. Every Sea Creature is living proof that single-use plastics can and should have a second life.
 
Just not in the ocean.